If they choose not to skip the video ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of. . In-stream ads are ads that appear when you click on a video and can stream before, during, or after the video. Give you access to YouTube’s full targeting options. Youtube’s TrueView for Action ads driving action, the next step from engagement and awareness. It is an intuitive and smart way for anyone in your project ecosystem to access, view, analyze and collaborate using digital reality data including point clouds, images, design models, mark-ups and more. If so, that means Google has been taking millions if not billions of dollars from advertisers for video ads that perhaps no one actually watched. Como parte de esta actualización automática, las campañas qu. Paid advertising with TrueView ads can ignite sharing and accelerate audience building. As a reminder, September 30, 2021 is the last day to create a new TrueView for action campaign and any existing TrueView for action ads will continue to run until early next year. Os anúncios em vídeo TrueView são uma. Its scandal du jour, as reported by The Wall Street Journal, is brought to you by Adalytics, an advertising analytics firm that published a meticulously researched report earlier this week demonstrating that the majority of YouTube ad campaigns – around 80% – allegedly run not on YouTube proper but. In-Stream ads are the most visible and recognizable form of advertising on YouTube. View our YouTube Advertising Guide:…With TrueView In-Display Ads, you are able to take advantage of the text and thumbnail associated with your video ad. TrueView in-stream video ad. Pause, remove, or resume ads. com How much does a YouTube ad cost? YouTube Trueview ads or in-stream ads will cost somewhere between $0. 30 per view, depending on the target audience and marketing goals. However, TrueView discovery ads may be a better fit for advertisers who want to reach high-quality users who are actively searching for specific content on YouTube. Since bumper ads run on YouTube, you will need a Google Ads account. 3. TrueView is a very flexible platform when it comes to ad formats. On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView gives viewers the choice to watch your ad or skip it, allowing you to reach the people who are most interested in hearing from your brand. 1. To that regard, it means that the. You see in your ad networks that your CPM is $2. CONNECT. 010–$0. 75% of businesses are happy with the return on investment (ROI) they receive from YouTube ads. Now, this is the pure cost of running ads on YouTube. It’s easy to get bogged down. 48% of businesses allocate 6% – 30% of their overall advertising budget to YouTube ads. Get started with our free personalized support. Import & Export on alibaba. For related education, check out our YouTube Marketing 101 Guide and 21 YouTube Video Ideas. After April 15, advertisers will select a network (YouTube videos, YouTube search or the Google Display Network) at the campaign level rather than at the ad level. Download our YouTube Advertising Checklist: can segment your ads for these audiences into 7-, 14-, and 30-day windows. Overlay Ads. The targeting features of TrueView also eliminate the waste of irrelevant views. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs. Chose when the ad plays. These video ads must be 30 frames per second (FPS). youtube. TrueView in-stream. Philippines (1) Singapore (1) Europe (6) United Kingdom (4) Poland (1) Spain (1) Middle East (6) Turkey (2). A partir del 25 de abril del 2022, todas las campañas TrueView for Action se actualizarán automáticamente a campañas de acción de vídeo. An active Google Ads campaign is required, and TrueView ads can appear only for targeted YouTube videos where YouTube monetisation is available. 9 out of 10 viewers think TrueView creates a better video viewing environment. It's just not the way large advertisers are buying. To change ad settings for mid-roll ads in bulk: Click Edit Ad settings Check the box next to “Place ads during video (mid-roll. . The noticeable thing is that it can only be displayed on your. . 1 This format is built for. Conclusion. From local shops to global brands, businesses of all sizes and budgets can grow with YouTube Ads. How to create an ad group. While both of these ad formats can be very beneficial, they each have very different features and benefits. As a reminder, September 30, 2021 is the last day to create a new TrueView for action campaign and any existing TrueView for action ads will continue to run until early next year. Contact Dash Two. This is a great way to use video content to enhance your YouTube marketing strategy to drive even more sales. YouTube Ad Revenue Pops 46% to $6. The Wall Street Journal, which first reported on this story, highlighted estimates that Google charged advertisers the same price of $100 per 1000 ads viewed to completion for ads that were worth only $5 per 1000. As part of the auto-upgrade, campaigns that are. 10+2 Super Nootropic Brain Booster Modalert. As an advertiser or ad agency, you can buy specific placements on a reservation basis when you want to pay based on the number of impressions (also known as cost. 3. This report finds that advertisers including Fortune 500 brands, the US federal government, and many small businesses may have been misled for years about Google’s proprietary TrueView skippable in-stream video ads. Search Ads 360. Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Create your custom ads plan with a Google Ads Expert. Truview. Optimized for efficient reach, this format can help you to raise awareness among a broad set of customers — and do so within our 95% viewable and 95% audible environment. TrueView gives viewers the choice to watch your ad or skip it, allowing you to reach the people who are most interested in hearing from your brand. These ads run before, during and after videos on YouTube, the Google Video Network and apps. With TrueView in-stream ads, you're charged when a viewer watches 30 seconds of your video or the full video if it's less than 30 seconds, or when someone interacts with your video. For the second time in 2020, Lazada reigned supreme among other digital ads on YouTube as ecommerce accelerates. On November 17, 2021, Google updated the name ‘YouTube Video discovery ads’ to ‘In-feed video ads’. Braking 101. Step 2: Create a New Campaign in Google Ads. (Google. 5. Use our training centers and their staff of approved instructors to master products and earn professional certification and badging. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. YouTube discovery ads (or TrueView video discovery ads) are YouTube ads that appear as a thumbnail, title, and description along with other videos on YouTube. Users can skip so you are only charged. Autodesk Certified Instructors are recognized by the worldwide Autodesk Learning Partner community. Hai định dạng quảng cáo này có những cách hiển thị, tính chi phí khác nhau. If you need to determine the monthly budget, multiply the daily budget by 30. Run ads for a limited period of time. The Philippines has banned for life an American traveler whom it accused of writing “profane words” on a digital form and being rude to immigration officers. The average YouTube ad cost per view (CPV) on YouTube is $0. To find out what makes a good in-stream ad, check out "roll. Optional URLs in the Make multiple changes tool. 5. The trueview should therefore be different from the content of the bumper ads, and give already more details on the business’ offerings rather than on pure branding. Keeping our product selection limitations in mind, the product filters we are given are going to determine how we want to advertise our videos and structure our campaigns. Phew! That was a lot of info. For example, it’s possible to show banner ads as an overlay on videos, as well as showing banner ads next to videos as part of a Display Network campaign. Ad formats: Video action campaigns include a mix of skippable in-stream ads and in-feed video ads within one campaign and use responsive ad groups, while TrueView for action campaigns only include skippable in-stream ads and use standard ad groups. YouTube TrueView video ads. 3. Aspect ratio: native aspect ratio without letter-boxing (examples: 4:3, 16:9) Maximum file size: 1GB. TrueView & pre-roll can be used interchangeable when speaking about the YouTube ecosystem. Adicionar recursos de local. In-feed video ads. Smart Communications: “Break Down Barriers” Commercial. Vị trí hiển thị duy Trueview In – Stream là trên video chính (Khi người dùng bấm xem một video). TrueView ads come in two varieties. 11 – $0. Sign in to your Google Ads account. TrueView in-stream ads require at least $20 in budget, while other types might require $10. CNN values your feedback 1. 030, depending on the ad format, placement, and industry. TrueView video ads . TrueView Reach Ads are a combination of the in-stream format coupled with the ease of a cost-per-impression (CPM) buying basis. With Youtube’s Trueview Ads format having the skip button at the fifth second, and the “view” count at 30 seconds, there’s a great deal to the structure of the video ad. Getty Images. There are 2 types of TrueView ads: Video Discover and In-Stream Ads. The campaign yielded 5 conversions, with a 45% view rate. With TrueView ads, you only pay when a viewer actively selects your video, or chooses to continue watching your video when it first loads as they browse video content. Here are the primary differences between skippable video ads and TrueView: TrueView is only available through AdWords. It is a new way of optimizing TrueView Ads based on campaign goals. You’ll first need to decide which ad unit is going to deliver on your campaign objective. Promoting a new video with TrueView ads is. Posted by METUBE PHILIPPINES October 8, 2021 Posted in Philippines. 64% for search and 0. Non-skippable ads are short in-stream video ads that play before, during, or after another video. Discovery ads appear in related search results or watch pages on YouTube. Những thông tin quan trọng mà bạn cần biết về dạng quảng cáo TrueView In – Stream, hay quảng cáo trong luồng có thể bỏ qua. Viewers see five seconds of your video and then have the choice to keep watching or skip it. Pre-roll, then, is "before the roll," as in, before the video begins. 9 Lazada Big Brands Sale! Watch on. . With a TrueView in-stream ad, your company only gets charged when someone watches 30 seconds of your video or the duration of your video if your video length is less than 30 seconds. 9%. Offer available to customers with a billing address in the United States only. Targeting can be done at an advertiser-level (by excluding certain channels, users and videos via URL), or at a line. The average cost of reaching around 100,000 views is around $2,000. Here are five tips to ensure your YouTube TrueView ads are unskippable, with examples of great ads you won’t be able to stop watching. To take a stroll down memory lane for TrueView’s fifth anniversary, check out our Agency blog post. Basically, the new Google TrueView ads aim to help advertisers win the audience engagement and provide an easier way for users to take action. With auto-tagging enabled, your Google Ads account linked to your Analytics property, and TrueView ads being served on Google Ads, the source/medium is google/cpc when a user clicks on an ad to visit your site. How it works. TrueView ads are good for the viewer, because if they aren’t interested in the ad, they can skip it after five seconds have elapsed. Se você quiser veicular novas campanhas de ação em vídeo com as mesmas configurações das suas campanhas TrueView for Action, copie e cole as campanhas TrueView for Action atuais como campanhas de ação em vídeo. Hikvision's Interactive Flat Panels satisfy the needs of local and remote collaboration and education scenarios. Both ad types are cost-effective options because the advertiser only pays when the ad is viewed for the required duration or if the user interacts with the ad by clicking on it. Get an instant website audit and 50 leads for free. John Lopez, Tech Times 29 June 2023, 01:06 pm. Some kinds of. This is not too much if your ad reaches your target audience. Because the advertiser bought 20 blocks, the cost is the $25 base rate times 20 blocks or $500. Avail of this offer HERE or by clicking the button below. TrueView video ads appear on YouTube search results and the mobile and desktop “Watch” pages. 1. Enhanced Engagement: With TrueView for Action, advertisers can create interactive and engaging video ads that captivate viewers. 514%. The. Image sizes for image ads. In-feed video ads promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube homepage. Like when a commercial just gets you good, whether it is because of an endorser, the actual product, or, most of the time, it’s the story (other times, it’s the so-called gimmick). If the user instead clicks on a link in the video description, the source/medium will reflect the parameter you set. 9 (Family Code of the Philippines) Presidential Decree No. If so, that means Google has been taking millions if not billions of dollars from advertisers for video ads that perhaps no one actually watched. TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA. 100% Free Classified Ads . The company says the addition will. We’re excited to continue to evolve our TrueView platform in 2015 and beyond. Next, I ask Brett where these remarketing YouTube ads appear. YouTube's TrueView ads give viewers choice and control over which advertisers' messages they want to see and when. 9 How To Advertise On YouTube. This means you pay per 1,000 views. The leanest selection among the different types of YouTube ads, these are semi-transparent banner overlays on the lower fifth of the video’s screen area. Advertisers are questioning the value. Community. With TrueView, your company can choose how you display your ads on YouTube. 3M PAPR Supplier Philippines Pamplona ₱0. Buy official Autodesk software online and get the latest 3D design, engineering, and animation software. YouTube is one of the best options for creating a cost-effective advertising campaign: Average CPV: $0. If you have a video with 1000 views, you’ll pay around $10-$30 for those views. Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for. and remove as many boxes as you want. Paid advertising with TrueView ads can ignite sharing and accelerate audience building. The strategy shift drove 32% lift in sales growth, making Maybelline the fastest growing brand in its category. The CPM is $25. They come in multiple variations: In-stream: The most common type of TrueView ad, which can appear in the beginning, middle, or end of a YouTube video. We’ll start by discussing In-Stream ads, since they provide the most opportunity for return and engagement. The first thing you’ll do is start a new campaign in your Google Ads account and select a goal. Let me show you what your options are for selecting which products you want to showcase alongside your video ad. YouTube ads usually have an average cost-per-view of $0. It is another way of saying that the station charges $25 for every block of 1,000 impressions. For example, making a purchase or registration. YouTube TrueView ads do work if valid TrueView ads are purchased. With the TrueView for. Executive Order No. Son estas: Campañas de TrueView para shopping: por ahora no se puede crear ni descargar este tipo de campañas en Google Ads Editor. As a reminder, it is impossible to retarget people that saw the bumper ads with our trueview video, as bumper video views are considered as being impressions. by Karlene Lukovitz @KLmarketdaily, June 28, 2023. In-feed video ads can be used for any marketing objective, and are especially good for increasing consideration of your brand or product, and driving online. YouTube will create 5. These ads are suitable for short or long video content. With TrueView for Reach, your ad must be between 6 and 30 seconds, and Google optimizes towards maximizing impressions to reach a wide audience quickly. (Google. Whatever it is, there were a few standout commercials from 2020 that proved. Definition. The 3 types of TrueView ads you can run are: Skippable In-stream Ads. The report centers around one of Google’s video ad formats, called TrueView, which the company places on YouTube and other sites across the web, called Google video partners. Trueview for Shopping ads are one type of TrueView video shopping ads. As evidenced in this Sephora success story in partnership with Labelium, product sales increased by 7. 030. You can: Set super specific locations. T-shaped employee - A T-shaped employee, in the context of human resources, is an individual who has a. Ad disapprovals and reviews Billing & payments Performance issues Account access issues Reporting issues Request implementation support for Google Ads and YouTube Reserve. Select the gray box on the left of the video thumbnail for any video that you want to monetize. There’s no debate that the world is going mobile. Instead of paying whenever a user watches your video Ad to completion, TrueView for reach enables CPM (i. You can target people based on location, language, age or interests. 104% for paid view s (Lupei & Habig, 2017). Google has tried to brand their own terms for things. While video content for TrueView ads must be hosted on. TrueView equips your frontline teams with the essential tools needed to uphold the promises of your brand. They offer the following features that you can use for your trueview instream Youtube videos:. TrueView Reach Ads are a combination of the in-stream format coupled with the ease of a cost-per-impression (CPM) buying basis. TrueView gives viewers the choice to watch your ad or skip it, allowing you to reach the people who are most interested in hearing from your brand. Think of the content you already have, or any marketing videos you may need to create. 57% for display. Viewers now had the ability to skip pre-roll ads and most traditional trailers weren’t exciting enough to hold an audience past the first five seconds. Both ad types are cost-effective options because the advertiser only pays when the ad is viewed for the required duration or if the user interacts with the ad by clicking on it. YouTube lead form ads provide you the following advantages: Reduce form friction with pre-filled form fields. TrueView for Reach is meant to combine the best of two worlds – short-form bumper ads, and the user choice offered through the TrueView in-stream format. - This ad type is best for a very short and memorable message. There IS a better way to buy digital ads via programmatic channels and tools. Learn more about what YouTube TrueView ads are and how they work. Previously, TrueView ads were purchased on a cost per view basis, notes AdExchanger, which added that the new format serves to prize reach over viewability. Learn more about what YouTube TrueView ads are and how they work. The campaign yielded 5 conversions, with a 45% view rate. - TrueView video ads only charge advertisers when someone views the video ad, not when someone skips it. By using contractions, idioms, transitional phrases, and interjections, businesses can create a relatable and memorable experience for viewers, increasing their engagement with the ad. They may appear in places such as the top of the YouTube search results page (as in the example at the beginning of this blog post), the suggested videos section on a YouTube video’s. Given how vital YouTube has become to a successful digital strategy, it’s surprising to remember that advertising on the platform started only a decade ago. 1. The first is known as an “in-stream” spot. Identify campaign goal and type. The most well-known form of YouTube advertising is TrueView in-stream ads. Note: Google Ads calculates the budget on a daily basis. According to Google, TrueView for action (also referred to as YouTube for Performance) helps drive leads and conversions by adding prominent CTAs (calls-to-action) and headline text overlays to your video ads. Driving Sales for Retailers With YouTube's TrueView for Shopping. TrueView is available on a Cost-per-View (CPV) basis, but Authorized Buyers skippable video ads are only available on a Cost-per-Impression (CPM) basis. The main benefit of running a YouTube video campaign using TrueView in-stream ads is the amount of consistent, free brand awareness you can get. The Bumper ads are non-skippable and are the shortest type of YouTube ad available. TruView is one of my main IT N-Tier apps that allows me to report network behavior, server stats and issues and also dig into the apps that are installed within those servers. Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party. Na sua conta do Google Ads, acesse a página Campanhas. The targeting options available for TrueView lines differ to Display & Video 360’s standard solutions. One promotional code per. Sexual Content. For example, making a purchase or registration. TrueView Reach Ads. Optimize performance. 1. YouTube & partners line items allow you to create compelling video campaigns with a range of formats to engage customers on YouTube and across the web on partner sites and apps. Posted on September 13th, 2012. Available video ad formats include: Skippable in-stream ads. Advertisers only pay for a view when the in-stream ad is seen for 30 seconds or more. See moretruview ads philippines Published on: July 11 2023 by pipiads Music Growing a new YouTube channel can be a long and tedious process if you don't already have a large. 99 so you can try out the IPTV service. Source: Strike Social benchmark report 2018. 43% of businesses spend $0. TrueView in-stream ads run on videos served on YouTube or on a collection of sites and apps in the Google Display Network (GDN). TrueView video ads . TrueView ads are a type of video advertising format offered by Google's advertising platform, Google Ads. For this example, we are using TrueView for Action with target CPA. In addition, the TrueView Optimization Playbook has shown the positive effect of giving consumers the power to skip the ads, resulting in 75% more engagements. Once you’ve clicked on your selection, you’ll be prompted to select a campaign type. Keep it. Khi sử dụng. Evaluate ad health with view rate. One common type of video ad is TrueView in-stream ads, which play before a user's intended video and offer the option to skip after five seconds. View our YouTube Advertising. How to create an ad group. TrueView Discovery Ads. Since we are creating an ad for a YouTube video, click on the video campaign type. A report has recently put Google on the spot for allegedly misleading advertisers about its TrueView skippable in-stream ads for several years. YouTube的其他广告格式，尤其是预播放广告（pre-roll ads）和弹出式广告（pop-up ads），与TrueView有一些共同. DWG is a technology environment that includes the capability to mold, render, draw, annotate, and measure. With the new TrueView ads with cards, there’s a lot more “click” opportunity, so naturally the way advertisers are charged had to change. Interactive elements include call-to-action overlays (CTAs), cards, companion banners, and links to your site or mobile app. Ecommerce marketers can showcase products from their shopping feeds alongside TrueView ads on YouTube. This. After you’ve configured the deal, an insertion order and line item with the same name as your deal are automatically set up in the selected Display & Video 360. 4, which is the average number of days in a month. Thu 29 Jun 2023 // 21:11 UTC. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. The main benefit of running a YouTube video campaign using TrueView in-stream ads is the amount of consistent, free brand awareness you can get. Step 1: Upload Your Video Advertisement to YouTube. Click the Edit dropdown in the black bar above your video list Monetization. Promoting a new video with TrueView ads is supposed to function like a squirt of lighter fluid on smoldering. Non-skippable video ads Dive into the details. Si la ventana emergente no aparece o la cierras, ve a la tabla "Anuncios" de Google Ads. TruView TV IPTV includes the Mayfair TV Guide and Web Player. Everything you need to know about YouTube Trueview Discovery Ads (formerly In-Display Ads). Credit: Ad Age. In-stream ads play before or during another video from a YouTube partner. In most cases, viewers have to watch the ad for 5 seconds and then have the option to skip the rest of the ad or continue watching. - Use different campaigns for in-stream and video discovery ads to see which performs better. You only pay when viewers watch or. It also provides excellent results in terms of brand awareness metrics. ; Note: Your video campaigns are located with your other campaign types (if any) from the “All campaigns” drop-down menu. One of the important thing is that TruView is giving me the governance to isolate issues whether the problem is application, server, client, or network related. Unless you are using a YouTube ad lead form, it is crucial that redirect your viewers to a landing page. As mentioned, Surfshark offers Scam Detector readers a 86% discount plus up to five months free. TrueView for Reach is sold on a CPM basis, and just as with other TrueView ads, users can skip them after five seconds. Hook viewers in the first five seconds. Vous pouvez ainsi susciter l'engagement des utilisateurs par différents moyens sur YouTube et les sites des partenaires vidéo. With our TrueView platform, an integrated offering within your EcoSure program, you gain access to seamless brand data capture, dynamic reporting and insights that drive performance improvements. Dynamic insertion tags in Google Ads Editor. Copy-paste the URL of a YouTube Shorts you want to use for your TrueView ad campaign > Choose skippable in-stream ad > Fill out the needed details such as: Final URL (your landing page) CTA. Video engagement - User watches 10 seconds of the ad and. In this article, we will take a look at the basic types of video advertising on YouTube and Google media network: TrueView in-stream ads, in-feed ads, out-stream ads, and bumper ads. With TrueView, which is YouTube’s most popular ad format, marketers run spots that can appear before or during videos that viewers can choose to skip after five seconds. These features include a video ad format called TrueView for action that makes it easy for your customers to take action, intent-based audiences to make it easy for you to target the right people, and improvements to YouTube measurement. Both formats include headlines, but the TrueView for Action ad has a. It also provides excellent results in terms of brand awareness metrics. You only pay when viewers watch or interact with elements of your video. In a nutshell, Video action campaigns are a skippable video ad optimized for conversions with Smart Bidding (Maximize Conversions or Target CPA) and a custom call-to-action accompanied by a companion banner, end card and overlay – perfect for any action,. . TrueView Ad: Responsive Ad Display Url Path 1: Responsive Ad Display Url Path 2: Changed: Line Item: TrueView Video Ad Formats: Description: Renamed "Video Discovery" to "In-feed Video". Select Influencer consideration as the campaign subtype, and click Continue. - Create a custom video campaign with a name, budget, and start/end dates. Watch as YouTube Product Marketing Manager Jim Habig explains. The view rate is a good indicator of how compelling viewers find your video. The average YouTube ad cost per view (CPV) on YouTube is $0. PAPR Respirators FOR SALE Angeles City ₱0. TrueView Discovery Ads: 1. TrueView discovery ads are such a powerful format because they deliver high engagement – when viewers click on your video, that’s a strong signal that they’re interested in your brand. Go to the Google Ads dashboard and choose TrueView in-stream ads for conversion. Check out our video about YouTube TrueView Video Ads including TrueView In-stream ads and TrueView Video discovery ads. Once you are logged in, navigate to the Campaigns page, and click the blue “+” button: Then, click “New campaign:”. Pixels: 640×360 or 480×360 ; File format: AVI, ASF, Quicktime, Windows. The Philippines has banned for life an American traveler whom it accused of writing “profane words” on a digital form and being rude to immigration officers. TruView is one of my main IT N-Tier apps that allows me to report network behavior, server stats and issues and also dig into the apps that are installed within those servers. The misalignment likely came from Google’s proprietary TrueView skippable in-stream video ads which Adalytics estimates cost media buyers up to "billions of digital ad dollars", which were. In the fourth quarter of 2020, the worldwide ad revenue of YouTube was at $6. However, TrueView discovery ads may be a better option for those who want high-quality users to watch their videos. DWG Trueview is just a Drawing or Draft model viewer. TrueView gives viewers the choice to watch your ad or skip it, allowing you to reach the people who are most interested in hearing from your brand. These ads show a video thumbnail along with up to 3 lines of text. Although bumper ads are short in duration, they can be used effectively to promote a brand/service/product. Interestingly enough, research shows that while Preroll ads have a greater impact based on total amount of impressions served, TrueView ads have a notable edge over Preroll in terms of paid impressions, yielding 2. For this type of ad, you’ll need to select either the "Leads" or "Website Traffic" goal. . - This ad type is best for short video clips or brand awareness and reach.